What is REGIONAL PHARMA ProfitAbility®?

REGIONAL PHARMA ProfitAbility® is a board-based simulation that has been specifically developed to increase the financial understanding of managers within Pharma companies facing product sourcing challenges.

This engaging and challenging business simulation is for all managers and their direct reports. REGIONAL PHARMA Profitability® is designed to build skills in financial understanding, commercial acumen and business planning.

REGIONAL PHARMA ProfitAbility® teaches people exactly how profit is made, how cash flow is affected and how each individual can make a difference. Using a unique, board-based simulation — designed to represent a pharmaceutical company — we help participants to make decisions on: local manufacturing vs. imports; local vs. source country R&D to enable regulatory approval; time to market challenges; marketing focus; size and effectiveness of sales force. Participants learn how money moves through their business with every decision they make. They learn how to plan, forecast, budget and make informed decisions on their return to work.

Experiential learning — or ‘learning by doing’— enables your people to absorb essential concepts and transfer them directly to their workplace in the form of changed behavior. Knowledge and business acumen are not only increased, but —vitally — they are also retained.

Each participant is part of a 3–4 person team, in competition with 5 other teams. Each team will make the strategic, operational and financial decisions that must be made to setup, run and expand a regionally operated pharmaceutical business over a simulated period of several years. The goal is to outperform your competitors by creating more profit and value than them, while maintaining cash flow that is critical to the business.
The simulation is run over 6 business cycles. After each period of activity, short presentations on these topics are followed by immediate application exercises:

The learning outcomes are:

• Broader perspective by seeing a ‘helicopter view’ of how different parts of the business work
• Improved understanding of the key drivers of profitability and cash flow
• Seeing the short term and long term effects of your decisions
• Recognising the interplay of local and international business issues
• Understanding cash flow forecasts, profit and loss accounts, business plans and balance sheets
• Understanding and improved skills in how to use key financial metrics

None. Just bring a calculator, sharp mind and pencil! Prior to the program you may be asked to do a web-based questionnaire, the Business Savvy Survey. This 15-minute exercise will let you know the level of your business financial acumen. The result you get is virtually instantaneous, is only sent to you and is confidential to you. Furthermore, you can take the test anytime after the ProfitAbility® program to record exactly how much and where you have improved.

Who should attend: 
Managers and their direct reports  
Class size:
18–24
Duration: 
2 days (can be flexed to suit your needs)

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