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What is CORPORATE ProfitAbility?
CORPORATE ProfitAbility® is a board-based business simulation that builds on the
business essentials of Enterprise ProfitAbility and goes on to explore — through
experiential learning — the drivers of ‘value creation’. |
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Who should attend?
This engaging and challenging business simulation is for business development
managers, senior managers and future leaders. CORPORATE ProfitAbility® is
designed to give a global overview of how a company works, and to make the
learning of strategic planning, marketing and financial concepts as easy and
enjoyable as possible. |
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What will they learn?
CORPORATE ProfitAbility® teaches managers how profit is made, how business
finances really work, the importance (and cost) of cash, how strategy affects daily
operations, and what to do to move the numbers in the right direction.
Using a unique, board-based simulation — which represents the workings of a
company, complete with sales, marketing and financial operations — participants
learn how money moves through their business with every decision they make. |
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How will they learn?
Experiential learning — or ‘learning by doing’ — enables your managers to absorb
essential concepts and transfer them directly to their workplace in the form of
changed behavior. Knowledge and business acumen are not only increased,
but — vitally — also retained. |
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What will they do?
Each participant is part of a 2–4 person team, in competition with 5 other teams. Each
team will buy and sell products, hire employees, make capital investments, take out
loans, research the competition, and make decisions based on their position in the
marketplace. The goal is to outperform your competitors by creating more profit and
value than them, while maintaining cash flow that is critical to the business. The
simulation is run over up to 8 business cycles. After each period of activity, short
presentations are given on the following topics, followed by immediate application
exercises:
Profit vs. Cash
How both are crucial to business
growth and survival. |
Planning
What tools to use and how to
analyzeplanned versus actual
results. |
Ratios
Which ones to use and how they help you manage the business. |
My Job
What I will do back at work to create better financial and business results. |
Forecasting:
How to predict and affect cash
flow. |
Costing:
Fixed and variable. |
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What’s the result?
The learning outcomes are:
- Essential overview of how each business decision has a financial consequence
- Understanding the difference between profit and cash
- Knowing how to interpret income statements and balance sheets … without dying of boredom!
- Understanding budgeting, cash flow forecasting and profit margin analysis
- Increased understanding of the key measures of business: gross profit, net profit and shareholder value
- How to control cash moving in and out of the business
- Understanding the need to develop a marketing strategy for a competitive marketplace
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What pre-work is needed?
None. Just bring a calculator, sharp mind and pencil! Prior to the program you may be asked to do a web-based questionnaire, the Business Savvy Survey. This 15-minute exercise will let you know the level of your business financial acumen. The result you get is virtually instantaneous, is only sent to you and is confidential to you. Furthermore, you can take the test anytime after the ProfitAbility® program to record exactly how much and where you have improved. |
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Who should attend:
Business development managers, senior managers and future leaders
Class size:
12–24
Duration:
2 days (can be flexed to suit your needs)
 I want more information about this simulation
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